Don't think plumper — think fuller, brighter and natural-looking, the way you want. 

Define, for great lips!
Softer more youthful looking lips can be yours. Define targets the lip area to create a smoother, firmer contour and brighter, fuller lips.

Forget about those traditional, short term lip plumpers, Define is with you for the long haul. The brighter, fuller lips you get with Define are a result of ingredients chosen for their ability to actually improve the appearance of your lips and help them look natural and in great shape.

How Define came to be.
We heard many YBF customers were using our eye cream to brighten their lips and fight vertical lip lines, so we set out to create a solution better suited for the lips.

Working with Truth In Aging's exclusive consumer product testing panel, we created Define Lip Area Anti-Age Cream.   

popular with: everyone
best to use: day or night

(USD) $70 / .5 oz (15 ml) airless pump
Order on-line from The Skin Care Shop and Truth In Aging (external links)

Lip Area Anti-Age Cream
Define is for anyone interested in improving the look and feel of the lip area and who wants to incorporate brightening, anti-aging lip care into their skincare routine. You'll notice more defined, fuller, youthful-looking lips with Define. Who can resist that?

Brightens & Contours
For many of us, age and stress show first on our lips in the form of darker lips and loss of contour or definition of the lip line. This leads to a thinner-looking smile, and for women, vertical lipstick bleed lines.

Improves Lip Fullness
The botanicals and peptides in Define also work to improve overall lip fullness without resorting to short-lived methods that make lips look inflated or exaggerated. With Define, brighter lips, reduced wrinkles, increased moisture and collagen levels all lead to great, natural-looking lips!

Directions
Apply sparingly to the lip area and massage until fully absorbed. Alternatively, apply liberally as a nighttime lip mask, set as long as desired. Remove excess with a dry cloth.

Ingredients
reverse osmosis water, xylitol, olivem (cetearyl olivate, sorbitan olivate), Pentavitin (saccharide isomerate), ethehexyl palmitate, white tea (reverse osmosis water, white tea), Syn-Coll (glycerin, palmitoyl tripeptide-5), Hilurip (isohexadecane, BIS-PEG/PPG-14/14 dimethicone, ethylene/propylene/styrene copolymer, butylene/ethylene/styrene copolymer, cyclopentasiloxane, sodium hyaluronate, xanthan gum, tripeptide-1), vitamin e, meadowfoam seed oil, alpha arbutin, licorice root extract, Syn-Tacks (glycerin, palmitoyl dipeptide-5, diaminobutyroyl hydroxythreonine, palmitoyl dipeptide-5 diaminohydroxybutyrate), niacin, Lipochroman-6 (dimethylmethoxy chromanol), sodium hyaluronate, spin trap (phenyl butyl nitrone), superoxide dismutase, peppermint oil, lemon oil, blue tansy oil, blue chamomile oil, paraben du

More about Define's Brighening & Countouring
Define works very much like our eye cream and Restore to reduce hyperpigmentation. For the lips, the result is redder or pinker lips that look more vibrant and youthful. Define also includes peptides that help reduce existing lip lines and prevent new ones from forming.

Product Tips
Before applying Define, try using your toothbrush to lightly brush your lips. Doing this sloughs off dead skin, smoothes the lips and helps you get even better results from Define.

Additional Information
Define is off-white and minty fresh. The xylitol in Define is what adds sweetness and is safe for use by those with diabetes.