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YBF's founders, Darrell and Kimberley, met over a decade ago when they worked together at a Fortune 100 company in Minnesota. The two quickly became great friends who enjoyed visiting local coffee shops while dreaming of starting a business together. Life happens and as such, dreams are sometimes put on hold — as was the case when Darrell found himself continuing to work in Minneapolis, while Kimberley had moved to Orlando.

Years passed, but eventually the two decided it was time to rekindle their dream and in 2004 as they began work on YBF, they posed the question, "just how great can we make our products?" From there, they spent the next 18 months exploring what the absolute best in anti-aging skincare could be in terms of feel and performance.

"It was exciting, but highly challenging," Darrell states, "I remember when we made the leap from working with ingredients costing tens of dollars to those costing us thousands. We'd throw out batch after batch until our formulas became something we knew future customers would love. I remember putting a months pay into one test batch, getting it almost right except for a single, troublesome, ingredient —  then watching it collapse into a watery mess. In the end it was worth it, but those were incredibly trying times, especially for everyone around me."

Today, YBF is producing products that not only feel great, but also protect and benefit the skin in ways other products just can't. Darrell adds, "Now, we really are making the products people think of first when asked, which brand of skincare is their favorite."

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