Our Brand — is about technology 

Because of amazing advances in technology, skincare as a product category is evolving from merely a repetitive collection of basic sunscreens and exotic, expensive moisturizers to something more — something much more credible and effective.

The language of skincare is also evolving and what used to define youthful-looking skin — the absence of wrinkles — now includes the importance of maintaining or restoring healthy-looking skin. What makesthis an even more exciting time is that because of their interest in technology, even young people now enjoy quality skincare solutions and are taking better care of their skin.

Unfortunately, many effective, technology-driven products on the market today also happen to be thick, waxy and heavy or feel tacky and can clog pores. They may not even contain enough active ingredient to make a difference or are simply hype.

At YBF, we're taking a different approach than most brands and have examined the best in emerging skincare, developed highly concentrated formulas, and designed them to multi-task. That means fewer products for you to purchase and keep track of, while at the same time seeing and feeling results that are always superior. Texture, feel and rub-in were also critical factors. The results from our extensive formulation effort is a line of products that not only deliver high quantities of the best ingredients available,but are a joy to use and go on light, feeling pleasant to the skin.

Throughout development of the brand, we've genuinely focused on you looking your best. Our formulas help you deal with wrinkles, discoloration around the eyes, age spots, tone and the skin’s ability to protect and heal itself. We’re not about hype, but instead, improving the look of anyone at any age by protecting skin in ways other products just can’t.
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