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We're about technology
Our Brand — is about technology
Because of amazing advances in technology, skincare as a product category is evolving from merely a repetitive collection of basic sunscreens and exotic, expensive moisturizers to something more — something much more credible and effective.
The language of skincare is also evolving and what used to define youthful-looking skin — the absence of wrinkles — now includes the importance of maintaining or restoring healthy-looking skin.
What makes this an even more exciting time is that because of their interest in
technology, even young people now enjoy quality skincare solutions and are taking better care of their skin.
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...and discovery
Our History — is about discovery
YBF's founders, Darrell and Kimberley met over a decade ago when they worked together at a Fortune 100 company.
The two quickly became great friends whose past-time was visiting local coffee shops while dreaming of starting a business together.
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